How to Use ChatGPT to Create Attention-Grabbing Marketing Content

By Sandi Smith Leyva.

One of my favorite ways to use ChatGPT is for suggesting titles for articles, blogs, and email subject lines. Of course, it can also write articles, blog posts, email event notices, client correspondence, and social media posts, to name a few. In this article, I’ll focus on its ability to write good titles and subject lines as well as end with a somewhat creative approach to generating blog posts.

From Bland to Brilliant: Elevating Your CPA Titles and Subject Lines

I asked ChatGPT (free version) the following: “Please name some options for a sub-heading in an article about creating good titles and subject lines for CPAs.”

Here is its answer:

“Unlocking the Power of Precision: Crafting Captivating Titles for CPAs”
“Mastering the Art of Title Creation: A Guide for CPAs”
“Strategic Secrets: Crafting Compelling Subject Lines for CPAs”
“The Science Behind Successful CPA Titles: A Deep Dive”
“From Bland to Brilliant: Elevating Your CPA Titles and Subject Lines”
“Nailing the First Impression: Title and Subject Line Mastery for CPAs”
“Intrigue, Clicks, Success: Crafting Effective Titles for CPAs”
“Hook, Line, and Sinker: Strategies for Engaging CPA Titles and Subject Lines”
“Stand Out in the Inbox: Creating Irresistible Subject Lines for CPAs”
“Cracking the Code: Strategies for Attention-Grabbing CPA Titles and Subject Lines”

As you can see, I liked #5. I’m partial to alliteration.

Let’s do a more practical example. Do you need to write a blog article on the new FinCEN Beneficial Ownership Information Reporting due at the end of this year? Here is my prompt for a title for that:

Prompt: I need to write an article about the FinCEN BOI Reporting requirement. I am a CPA informing their small business clients about the basics. Please suggest article titles that are engaging yet professional.

Answer:

“Navigating FinCEN’s BOI Reporting: What Small Businesses Need to Know”
“Demystifying FinCEN’s BOI Reporting: A Guide for Small Business Owners”
“Stay Compliant: Understanding FinCEN’s BOI Reporting for Small Businesses”
“Unlocking the Essentials: FinCEN’s BOI Reporting Explained for Small Business Owners”
“Mastering FinCEN’s BOI Reporting: Compliance Made Simple for Small Businesses”
“Your Roadmap to FinCEN’s BOI Reporting: Crucial Insights for Small Business Success”
“Cracking the Code: FinCEN’s BOI Reporting Decoded for Small Business Owners”
“Compliance Made Easy: Navigating FinCEN’s BOI Reporting for Small Businesses”
“The Ultimate Guide to FinCEN’s BOI Reporting: Everything Small Businesses Need to Know”
“Staying Ahead of the Curve: FinCEN’s BOI Reporting for Small Business Owners Demystified”

Adding Style and Humor Even If You’re Not Creative

Add a little flair when writing about mundane, yet important topics like IRS scams. I asked ChatGPT to take on the role of a haunted house and got this title and article:

Prompt: Can you write a very short 200-word article on IRS tax scams. Audience is individual tax payers. Could you write it in the style of a spooky Halloween haunted house?

Answer:

Title: Beware the Haunted House of IRS Tax Scams!

Step right up, dear taxpayers, and beware as we venture into the eerie halls of IRS tax scams—a haunted house of financial frights lurking around every corner! Picture this: cobwebs of deceit, shadows of trickery, and ghoulish schemes that send shivers down your spine.

Enter with caution, for the specters of phishing emails may beckon, disguised as official IRS notices. Their claws extend, urging you to reveal personal information in the dead of night. But fear not, for the IRS will never initiate contact via email—only through traditional mail.

Dare to tread through the haunted maze of phone calls, where spectral voices claim to be IRS agents, demanding immediate payment. Listen closely, for their threats echo hollow—true IRS representatives will never threaten arrest or demand payment over the phone.

But beware the most chilling of all: the ghostly allure of fraudulent tax preparers, lurking in the shadows, promising ghostwrite deductions to evade the watchful gaze of the taxman. Trust only licensed preparers with a bona fide reputation, lest you fall prey to their spectral schemes.

As you exit this haunted house of horrors, remember: vigilance is your lantern in the darkness. Stay informed, stay cautious, and shield yourself from the sinister specters of IRS tax scams, lest they haunt your financial future forevermore.

OK, maybe that’s a little too silly for some of you, but hopefully you can see the “lantern in the darkness” illuminating the possibilities.

Three Golden Rules of Generative AI

Remember when using any public-facing generative AI, you should never enter any private client data. Luckily, with marketing applications, this is not usually an issue. Next, any output you use should always be checked by an expert. Last, make sure you understand the full terms of service, privacy issues, copyright issues, and other legal ramifications of using AI output.

Low Risk, High Payback

Using ChatGPT, Copilot, or Gemini to create any type of marketing output can save you time and money. And if you’re not a natural wordsmith, it can help you put the pizazz in your titles and subject lines as well as the rest of your marketing content.