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Sandi Smith Leyva

CPA, Author, World Traveler, Copilot, Neuroscientist, Marketing Strategist Only one in 150 million women has done what Sandi Smith Leyva has done successfully: copiloted a single-engine airplane around the world. Combine that accomplishment with a stellar business career, a 100-country travel itinerary, and volunteer work on four continents, and you have a one-of-a-kind speaker for your special event. Sandi uses her astonishing life experiences to help others achieve their own gigantic dreams. She blends the latest proven scientific methods into her speeches to help people realize how their minds can be their greatest source of personal power. Sandi’s uniqueness is unmatched: Award-winning international author of eight books and over 200 articles. 2016 Top 25 Thought Leaders in Accounting from CPA Practice Advisor. 2013 “Maverick of the Year” from Stevie Women in Business Awards. 1995 copilot with Jay Merten, MD, flying his six-seat Piper Malibu 25,303 nautical miles to 20 countries in 86 days. Small business entrepreneur who makes payroll every other Friday. The only CPA/MBA you might meet that also earned a Master degree in Neuroscience. To book Sandi or find out more, email us at support@sandismith.com or call us 972-985-9129 (Central Time)

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Accounting

What Does Pickleball Have to Do with ChatGPT and Accounting?

Clients are often great at what they do in their business, but not too many clients are good at what we accountants do. Sometimes, we could use a little help to put things in our clients’ languages.

Advisory

How to Use ChatGPT to Create Attention-Grabbing Marketing Content

Using ChatGPT, Copilot, or Gemini to create any type of marketing output can save you time and money. And if you’re not a natural wordsmith, it can help you put the pizazz in your titles and subject lines as well as the rest of your marketing content.

Firm Management

How to Use ChatGPT to Create Forms and Templates for Accounting Firms

These forms and templates should be customizable to fit the specific needs of the CPA firm and its clients. Additionally, they should be regularly updated to comply with evolving accounting standards and regulations.

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Accounting

How to Use ChatGPT to Analyze Financial Statements

AI tools like ChatGPT can be used to streamline financial statement analysis and other client accounting service tasks. Here’s an example of what it can do with an income statement.

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Firm Management

Are Your Website Rankings at Risk? Big Changes in 2021 for Digital Marketers

While accountants and tax pros were busy keeping up with tax law and accounting changes, marketers faced a few huge changes of their own in the digital marketing space, mostly from Google. Here’s a run down of a couple of things that happened during ...

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Advisory

4 Ways to Practice Entrepreneurial Perseverance

Perseverance is a skill that anyone can learn to thrive through life’s curves. When adversity strikes, it’s not what happens to you but how you respond to what happens to you that has the greatest impact on your life. Here are four specific actions ...

crulliance cpa

Firm Management

Seven Profit-Focused Bells and Whistles to Add to Your Website

May is the perfect time of year to finalize your marketing strategy for the rest of 2019. Your website is the centerpiece of your digital presence; its 24/7 worldwide reach is the perfect place to make a few tactical upgrades to increase ...

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Firm Management

6 PR Tips for Accounting Firms

A public relations effort is one of the best ways to build your firm’s brand as well as to gain thought leadership status for your partners and firm owners. Here’s a few steps, tips, and apps that can get your PR launch off to a great start.

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Firm Management

Eight Must-Have Items on Your Website’s Home Page

Here’s a quick checklist to make sure your website’s homepage is working hard for you. These eight items should be on your home page for best results:

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Firm Management

Three Social Media Technologies That Will Save You Time and Trouble

Social media can be incredibly profitable, but it can also be incredibly time-consuming. Here are three tools that help to take the work out of social media and put the profit back in.

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Firm Management

5 Tips and Tools for Accounting Firm Email Marketing

One of the most chronic complaints of clients that leave their CPA to find another is their former CPA’s lack of communication. So if there is a tool that can both help you communicate more in a leveraged, time-saving way while also warming up ...

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Firm Management

How to Add Graphics to Your Social Media Text Posts

Photos and graphics are a huge piece of the content of your website as well as social media. Here are some tips in case you want to start using graphics on your own on your website and in social media.