Marketing
Understanding Your Firm’s Brand
Of all the assets your business owns, your brand is one of the most valuable and the most elusive. Without a strong brand identity, your firm is like a wallflower at the prom, sitting in the margins without a story or a voice to tell it.
6 Tips for Creating a New Accounting Firm Partner Buy-In Plan
Too many firms shoot from the hip in determining who should become a partner, essentially re-defining promotion criteria every time they discuss the subject. Don’t you owe it to yourselves to spend one paltry hour formalizing, in writing, critically ...
Accounting Firm Marketing Made Easy
When you think of marketing as simply “communicating,” it immediately feels doable. The fact is that many firms already have a marketing program in place, because marketing is really just communicating.
Why I Wasn’t First in Line for the New iPhone
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve
The Advisory Board and AAM to Partner for Winning is Everything Conference
The Advisory Board is partnering with the Association for Accounting Marketing to provide executive-level marketing sessions at the 2015 Winning is Everything Conference. The sessions are designed to ...
Tenenz Expands Email Marketing Suite for Accounting Firms
Tenenz, Inc., which makes products and technologies for tax and accounting firms, has expansed its email marketing suite of products. Professionals can now choose from a variety of customizable, branded designs for digital client newsletters, memos, appoi
How to Make Twitter Conversations Happen for Your Firm
“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social […]
8 Tips to Finding New Clients at Trade Shows
Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.