Marketing
Latest News
Zone & Co Launches ZoneBilling AI Assistant
IRS Extends Tax Deadlines Until May For Helene Victims
Avantax Acquires SEP Financial Services
Sovos Launches Indirect Tax Suite for SAP, Enhances Clean Core Readiness
Bonnie Buol Ruszczyk Joins Association for Accounting Marketing Board
Bonnie Buol Ruszczyk, founder and president of Atlanta-based professional services marketing firm bbr marketing, will join the board of directors of the nation’s premier organization focused on marketing for accounting firms and individual accounting ...
14 Marketing Tips To Attract More Tax Preparation and Accounting Clients
Certified public accountants (CPAs) and tax preparers who own their own small businesses have A LOT on their plates.
New Firm Marketing Solution Amps Up Social Media, Reputation Management
In addition to timely, formatted content on a wide range of topical business subjects, the Social Media Solutions suite of options includes a comprehensive platform that facilitates publishing to unlimited social accounts as well as reputation ...
Accounting Firms and the Art of Marketing
Understanding your firm, your people, your proficiencies will prepare you to understand who are the best fits for your offerings and capabilities.
Marketing to the New Boom
Millennials…Millions strong, big spenders, and all about the selfie…so how do you market to them?
Small Businesses Still Hesistant on Digital Marketing
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
Millennials Prefer Facebook, YouTube For Purchasing Decisions
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.
XCM Appoints Susan Nolan as CMO
In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.