Marketing
Small Businesses Still Hesistant on Digital Marketing
Two reasons shape small businesses' decisions to hold back on digital marketing: (1) Perceived costs of digital marketing, and (2) inexperience with the required tools and strategies.
Millennials Prefer Facebook, YouTube For Purchasing Decisions
Their preference for videos has most Millennials turning to YouTube and Facebook, which frequently embeds video content. The report was commissioned by Sacunas, an integrated business-to-business (B2B) marketing agency.
XCM Appoints Susan Nolan as CMO
In this new role, Nolan will be responsible for leading the marketing strategy to advance XCM’s customer-guided approach to providing digital automation solutions to accounting and corporate professionals.
6 Ways To Increase Leads From Accounting Firm Websites
You probably already know that your prospects are online. But you might be surprised just how many of them rely on the Internet for researching professional services partners. A recent study by Google shows that 89% of B2B buyers use the Internet during the research process. Whether you get a call from these prospects or […]
5 Ways to Differentiate Your Firm From The Pack This Tax Season
In differentiating your firm, you can speak in greater detail about the focused services you offer and the value of those solutions to clients. Furthermore, you no longer have to communicate to the masses, but rather can directly target to the ...
Tenenz Releases New System for Accounting Firms
My FirmFiles helps accountants by making it easy to serve clients effectively. “Being able to securely and instantly transfer or store files allows accountants to spend less time on administrative tasks and more time handling billable work, ” said Bob ...
Tenenz Enhances Email Marketing Tools for Accounting Firms
This practice tool is engineered to help practitioners maintain and grow their practices through the delivery of content that clients expect and appreciate from their accountant, tax and/or bookkeeping professional. The Marketing Resource Center ...
The Best Places in America to Start or Expand an Accounting Firm
How does one determine what geographic areas and cities might be ripe for an accounting rainmaker requires that the firm have a good understanding of its present client base; a better understanding of the kinds of individuals, non-profits and ...