Marketing

By implementing conversion tracking tools like pixels and analytics, businesses can attribute conversions to the visual content that influenced the decision-making process.

Year-end is right around the corner, which means quarterlies, tax preparation, and more for accounting firms.

In this article, we will explore effective strategies, such as search engine optimization (SEO), content marketing, social media campaigns, and pay-per-click advertising.

As the governing body of AAM, the Board of Directors is responsible for guiding the strategic direction of the organization.

To demonstrate how generative AI can assist you and your team in its day-to-day grind, I’ve created this content creation example using Chat GPT’s 3.5 model.

Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.

Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.

Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries.