Marketing
Marketing & PR Leader Launches New Book on Brand Building
The Marketing Edge offers actionable and practical tips on performing a SWOT analysis, crafting SMART goals, building buyer personas, defining your unique value proposition,
The Impact of AI on the Accounting Profession
In late 2022, a new AI tool, called ChatGPT, exploded into the marketplace. Since then, it’s been mentioned in hundreds of online articles, in chatrooms, and in the media.
How Organic Social Media Can Help Your Firm
While many firms have used paid social media at some point, fewer have invested in their organic social media marketing.
78% of Small Businesses Say TikTok Ads Have Boosted Profits
In addition, one in 10 small businesses went viral on TikTok organically, according to a new survey from Capterra.
5 Core Components of Your Firm’s Social Media Strategy
If you are tired of wasting time and money on social media tools and creating content that doesn't help your firm meet its growth goals, it is essential to get strategic about social media.
3 Communications Opportunities for Accountants in 2023
All indicators suggest the accounting industry is poised for another year of growth. While the economy is uncertain, client needs are expanding, and it’s not time to pump the brakes on investing in your future.
5 Communication Tips for CPAs in the Digital Age
Keep clients by tailoring their services to each individual's needs and concentrating on the most crucial tasks, such as increasing their company's revenue.
3 Fresh Email Marketing Tips for Accountants in 2022
Every successful team of accountants holds clear insights into their ideal clients — who they are and what industries they’re involved in.