Marketing
GPT AI Technology Simplifies Writing Your Firm’s Marketing Emails in Mailchimp
Of U.S. accountants, 48% plan to invest in artificial intelligence over the next 12 months, according to the Intuit QuickBooks Accountant Technology Survey.
Maximizing Marketing ROI: How to Make Data-Driven Decisions
Calculating marketing ROI uses a simple formula but a complex set of elements. Calculate it by tracking campaign lead source, campaign cost, lead and customer tracking.
Association for Accounting Marketing Announces Category Winners of 2023 Marketing Achievement Awards
Expert category judges, including professionals in marketing, advertising, communications and professional services, reviewed and judged 73 entries.
Say Goodbye to Ineffective Marketing Tactics: Why Your Firm Needs ABM
Account-based marketing (ABM) is an increasingly popular form of B2B marketing that focuses on targeting individual accounts instead of large groups or an entire market.
Your Firm and Your AI (Artificial Intelligence)
Several AI trends can significantly impact a practice and tech stack, which we have discussed in previous columns.
Intuit Mailchimp Adds AI Email Content Generator for Marketing
Mailchimp users can generate content with AI to design on-brand marketing content faster, get copy ideas and inspiration, and test variants to deliver more personalized and engaging content to their customers.
Scaling Up Your B2B Marketing Efforts: Tips and Techniques for High-Growth Firms
Scaling your B2B marketing efforts can be challenging, as it requires a different set of skills and tactics compared to those used in the early stages of your firm.
AI-Augmented Marketing Operations
In the accounting profession, staying on top of current trends and looking for ways to leverage them as part of your growth strategy is crucial.