Marketing
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Zone & Co Launches ZoneBilling AI Assistant
IRS Extends Tax Deadlines Until May For Helene Victims
Avantax Acquires SEP Financial Services
Sovos Launches Indirect Tax Suite for SAP, Enhances Clean Core Readiness
CPA2Biz Opens Dexter, MI Office
CPA2Biz has announced the opening of a Dexter, Michigan, branch office.
New Book Shows Accountants How to Compete Successfully
Professional Services Marketing 3.0, with an introduction by Michelle Golden, provides a view of the evolution of marketing for professionals since 1977.
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
Actions Speak Louder Than Words: 3 Steps to Help You Build Your Brand
Column: Business in Practice
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience. According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
How Life at Chili’s is Like a Firm’s Service Model
Online Exclusive Column: MarketingWorks
Using Current Events to Gain Media Attention
Column: MarketingWorks