Marketing
For Marketing Success, Channel Your Inner Journalist
The best marketing communications tell a story that is concise, clear, and simple
Why Websites are the Place for Leads
Now that the Internet has made networking virtual, you can focus more on your business by having an online strategy to secure referral sources and get warm, and hopefully hot, leads.
Small business marketing doesn’t have to be expensive
When it comes to marketing a small business, the options can be overwhelming and costly. However, with a solid plan, it's possible to get results on a budget.
New website, photo contest to help with Small Business Saturday
Site offers resources, ideas encouraging small businesses to participate in Nov. 24 event
Plan for Marketing Success
Marketing requires planning. The jump-in-head-first approach rarely works because it does not make room for thoughtful up-front preparation. A little concentrated focus and adequate planning of any marketing initiative will save you the frustration associated with a poor response rate.
How good is your firm’s marketing? You can validate it with Google Trends
The success of a marketing campaign depends largely on your firm’s makeup, goals, and demographics and cannot be reduced to one single initiative.
Rethinking Social Networks
You would think, with Facebook now surpassing the 1 billion subscriber mark, that accounting firms would be happy using social networks as part of their marketing strategy. Instead, my survey indicates just the opposite.
A Few Ideas for Finding New Clients
Accounting firms and other financial services businesses often feel challenged in finding the best ways to reach out to new clients.