Marketing

Recently I had a fellow CPA visit our firm in Bloomington, Indiana. We spent a few hours talking about processes, growth, the importance of websites, and staffing…all good stuff. Before he left our visitor told me, “Your office has a really comfortable feeling to it, when I walked in it just felt right.” He also mentioned that the signage outside our office was consistent with the brand inside the office and our landscaping was well-maintained.

Content marketing is today’s hot topic. You certainly can’t ignore it (not that you want to)—with countless articles on hand that tout the importance of developing useful, timely content to support a strong marketing program.

The Small Business Authority Finds Independent Business Owners Are Lax About Security Concerns

WeiserMazars LLP, accounting, tax and advisory services firm, received first place in the Ad Campaigns with a Spend of Over $25,000 category for its “Exactly Right” campaign.

Taken together, the one-two punch of the flashy ZippyCards and the catchy ZippyPitch is all aimed at corralling new customers via their smartphones.

In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.

Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”

A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.