Marketing
66% of small businesses planning on spending more on digital marketing
In a hyper-connected world where a strong online presence could mean better growth opportunities for business, 2013 looks to be another year of significantly increased online investment for small businesses.
Strategies For Social Media
Here’s your next best strategy for social media: Go home, go to bed, and try to forget you ever got suckered into spending untold thousands of dollars to some nitwit marketing firm to develop your “Social Media Strategy.”
4 Tips for a Successful Client Newsletter by: Kristy Short, Ed.D.
A client newsletter is one of the most effective ways to ‘speak’ to your clients. A newsletter not only provides a regularly scheduled touch (or contact), which makes your clients feel connected to you, it also builds loyalty and drives sales.
Great Leaders Make Themselves Replaceable!
What would happen if you suddenly and unexpectedly could not work? What would happen to your firm? Would things run smoothly, or would it be utter chaos?
Build Your Firm Offers Free Webinars for Accounting Firms
Build Your Firm recently announced it will host a series of Lunch and Learn webinars to help small to mid-sized accounting firms market their services.
What Small Businesses Want from their Accounting Professional
In January 2013, The Sleeter Group conducted some research of small and medium-sized business (SMB) owners across the US. The goal of the research was to learn about what SMBs want from their outside accounting firm.
Onsite Networking… There’s a lot of Life in Face-to-Face Forums
Social media rocks. I get it. I’m out there…posting to Walls, tweeting, Linkin’ it up! I’m also soaking up the information that comes in from my social media channels.
Has Your Firm Accessed the Power of the Crowd
CPA firms across the country continue to look for innovative ways to market their services, people and organizations as a whole. And branding and design are often important components to successfully executing an effective marketing strategy.