Marketing

I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve

The Advisory Board is partnering with the Association for Accounting Marketing to provide executive-level marketing sessions at the 2015 Winning is Everything Conference. The sessions are designed to ...

Tenenz, Inc., which makes products and technologies for tax and accounting firms, has expansed its email marketing suite of products. Professionals can now choose from a variety of customizable, branded designs for digital client newsletters, memos, appoi

“Here he goes again,” I’m sure you’re thinking. Here’s yet another column or article written for accounting consumption about how to use social media. I’m sensing you’re kind of tired of these pieces, right? The fact is, if you’re reading this column, it may mean you really are interested in how to improve your social […]

Trade shows remain a viable marketing option for accounting firms, yet many practitioners still don’t see the value. The fact is that if the appropriate level of planning is applied, trades shows can prove exceptionally successful in terms of lead generation and networking. Firms must first think through such items as budget, the right shows to attend, and materials (booth, kiosk, giveaways, marketing collateral, etc.). When all the pieces come together, attending a show can prove highly valuable.

There are plenty of reasons to care about your brand, and high among them should be to make your voice heard: your unique voice. Voice is the contribution made to something larger than oneself. It’s the medium for sharing one’s purpose, values, talents and vision for the future. Yes, there are plenty of examples in contemporary society of people creating a shallow brand seemingly for the sole purpose of increasing the number of social media followers. But, before you too hastily follow that line of thinking, consider the bigger picture—and your values. Where do you want your name and legacy to appear in people’s minds and hearts?

So where do you place your firm's website on your list of priorities for your firm? Do you see it as a necessary evil that has to be dealt with just to “be in the game?” Or, do you see it as the gateway to serving your clients for the coming years? Chances are you are probably somewhere in the middle.

Cherries were not on Diane Richards' grocery list on Monday, and yet they made it into her cart.