Scott Cytron
Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
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Should CPA Firms Advertise?
Staffing
STAFFING & TECHNOLOGY TRENDS: Firms Take Progressive Paths
For a number of reasons, achieving the perfect balance between implementing or improving technology, and finding success in all areas related to staffing for that technology, is rare.
Marketing
Conducting an Effective Drip Marketing Campaign
Like the drip-drip-drip of water in a leaky faucet, drip marketing campaigns promote a company’s services or products through a stretched-out, methodical series of promotions to a target audience.
According to About.com, drip campaigns were developed to respond to the “Law of 29.” A prospect won’t turn into a client unless the prospect views a marketing message at least 29 times. That sounds like way too many times to me, but it may very well be the case depending on what a company is trying to sell, the price point and other factors, such as supply/demand and competition.
Reach Out and Touch a Client
Combined AICPA TECH+/Practitioner's Symposium a Hit
LinkedIn Remains Hot, But Stop Making Useless Connections
Advisory
Short Attention Span Theater: Popular Websites for the Accounting Community
Column: MarketingWorks
How Large Should PowerPoint Type Be ... and Other Useful PP Tricks
Defining Success Leads to Opportunities
3 Tips to Improve Search Engine Optimization
Fujitsu ScanSnap is a Snap
From the CPATechViews.com blog