Scott Cytron
Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
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How to Meet the "Right" People at the Next Accounting Conference
The Devil is in the Details, so Pay Attention!
Is the Next PR Opportunity on Your Radar?
Eight Tips to Help You Write for the Web
Where Will You Be in 10 Years? Intuit's 2020 Report Predicts the Future
Speaking Out Against Cloud Computing Creates a Buzz
My Wish List for 2011 (or, a Marketer's Dream)
Firms Should Make Client Service Their #1 Priority
More Ways to Retain Clients: Cross-Sell Firm Services
Marketing
Branding Your Firm on the Cheap and at Warp Speed: 3 Tips for Creating an Effective Brand
Just reading the few words that make up this story’s headline, branding purists have already made up their minds that I don’t know what I’m talking about. After all, doesn’t branding take months to accomplish through a bevy of paid consultants who want you to spend a lot of money on concept, testing and implementation?
Marketing
Putting Together a Marketing Budget That Sticks: 4 Tips to Get You Started
Column: MarketingWorks