Accounting
Scott Cytron
Scott H. Cytron is president of Cytron and Company, a public relations, marketing and communications firm that niches in accounting and finance. He is also editor of Intuit’s Firm of the Future and QuickBooks Online blogs. Contact him at scott@cytronandcompany.com.
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Quickstart Templates are designed to do just that: create a set of standard templates for the most common accounting workflows that firms can then use to create projects. Accessible from the Work tab in QBOA and created in consultation with leading ...
Firm Management
Hurricanes Harvey and Irma -- Disaster Planning: It’s Back to Basics for Your Firm and Clients
What can firms do to better prepare themselves for disaster? How can they carry through their trusted advisor role to help clients recover? With technology in today’s environment, we all know it’s easier to prepare and plan for a natural disaster ...
Firm Management
Why I Wasn’t First in Line for the New iPhone
I used to consider myself an early adopter of all-things technology. Back when I was PC-based, I would upgrade to the newest operating system (OS) right away and buy the latest version of Microsoft Office. Almost 6 years ago when I moved to a Mac, wheneve
5 Tips to Plan Ahead … Even for the Sole Practitioner
It's post-tax season when most firms meet and plan for the future. While that “future” may only be about a year from now — or through April 15, 2012 — I applaud any firm that actually does give some thought to the open road ahead.
Marketing
How to Make Twitter Conversations Happen for Your Firm
Firm Management
The “Magic Bullet” for Accounting Firms
We are on the road to healthy eating, starting with the recent purchase of a Magic Bullet, a high-powered blender that pulverizes fruits and vegetables into a really gross-looking liquid. We’ve been putting in spinach, kale or carrots, plus any kind of fruit – melon, berries and bananas – and in just 30 seconds, we’re drinking our way to improved nutrition and a healthy glow.
Firm Management
5 Marketing and PR Tactics for Small Accounting Firms
While larger firms may seem to have an advantage over their smaller counterparts because they allocate more money toward marketing and public relations, there’s no reason why smaller firms can’t do what they can to market their practices.
Accounting
Intuit Acquires Lettuce App
Intuit has entered into an agreement to acquire Lettuce, a start-up focused on helping product-based small businesses succeed by providing easy to use cloud-based solutions, including a robust inventory and order management system.
Firm Management
5 Ways to Measure Your Firm's Social Media Efforts
Professionals who participate in social media, and certainly most accountants I know, want to measure what they’re doing, in order to know if they should increase or decrease the time they spend on non-billable activities. Seldom do I find anyone who tweets or networks with colleagues on LinkedIn just because it takes up valuable time the accountant could be spending building business in other ways.
Firm Management
Which Social Media Options Are Right for Accounting Firms?
When I educate CPAs and accountants on social media marketing, I get two questions more often than any others. First, which application they should be on, and second, how they operate or participate in social media to get results.
Accounting