Marketing
Kristy Short
Kristy Short, Ed.D, has been serving the accounting profession for more than 25 years—bringing a deep knowledge of branding, marketing communications, and content strategy and development to the table. She’s worked with hundreds of partners and staff to help them advance their firms for the modern era. Kristy’s been named one of CPA Practice Advisor’s “Most Powerful Women in Accounting” three times; has assisted noted thought leader, Darren Root, create multiple books; and published hundreds of education-based, accounting-focused articles over her career.
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Firm Management
A Journey from Chaos to Harmony
Advisory
The 7 “Must Do’s” to Build a Solid Marketing Program
Technology
How Glenn Hanner Became Top Dog in the Veterinary Accounting Niche
Marketing
How to Weave Social Media Into Your Firm's Marketing
Human Resources
7 Tips for Fostering and Retaining the Best Employees
Technology
Maintaining a Customer-First Focus
Email Marketing – Remains Top Channel for Turning Leads into Clients
IRS
Demystifying the IRS
How is Your Website Performing?
Technology
Great Practices – Whiteboard Business Partners
Technology