Firm Management
Becky Livingston
Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.
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Firm Management
How to Market Your Firm to Auto Repair Businesses
With over 175,000 mechanical automotive repair shops in the U.S., of which 60 percent are family-owned businesses[1], it may be a good market to expand your firm’s industry lines.
Firm Management
7 Marketing Tips to Attract Real Estate Pros and Brokers
When it comes to marketing to real estate clients, it can be tough. They are on the move constantly.
Firm Management
How to Market to Childcare Businesses
While word of mouth and referrals are still the best marketing tools for you, here are some additional tactics you can use to market your firm to in-home day care clients.
Firm Management
How to Market Your Firm to Veterinary Clients
The trick to marketing to veterinarians is to develop and share quality content along with information about your proven services. Sounds simple, but it can quickly go to the dogs if mismanaged. Here is a multi-pronged approach to aid in branding, to ...
Firm Management
Cast a Wide Net When Angling for Aquaculture Clients
Firm Management
How to Smoke the Competition When Marketing to Cannabis Clients
As with any new industry upstart, accountants have an opportunity to increase revenue within this niche by providing tax, accounting, audit, and business services, like bookkeeping, internal controls, workflow, payroll, and cloud-based solutions.
Firm Management
Cool Marketing Tips to Draw in HVAC Clients
Summer is an HVAC business’ busiest time of year. With that in mind, you have to think outside the box to reach your busy clients and prospects. What’s an accountant to do?
Firm Management
Getting Artists to Buy-In to Your Accounting Firm's Services
Marketing your firm’s accounting services to an artist may feel like an up-hill challenge, but a challenge, non the less, that can be conquered. By helping artists perceive the connection between their art and financial planning to help them be ...
Technology
Mom-and-Pop Stores Need CPAs More Now Than Ever
Up early in the morning and working late into the evening, many shop owners are not only working on the business, they are working in the business. Consider your wardrobe; the time of day you can speak with them one-on-one without too many distractions.
Technology
Making a Pitch to Athletes and Their Agents That Gets a Home Run
With the Olympics in our recent past, it’s no wonder you might be thinking about adding a professional athlete industry vertical to your firm’s growing business. But, where do you being? How do you get on their radar? What should your pitch look like?
Accounting
8 Marketing Tips for Eldercare and Retirement Accounting Services
What does that tell you about elder care facilities? They will be in need of many accounting services, from payroll to risk management and from government regulations to retirement and VA benefits. Additional services could also be provided to ...