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Becky Livingston

Becky Livingston is the owner and CEO of Penheel Marketing, a New Jersey-based firm specializing in social media and digital marketing for CPAs. With over 25 years of marketing and tech experience, she is the author of “SEO for CPAs - The Accountant’s SEO Handbook” and the “The Accountant’s Social Media Handbook.” In addition to being a practitioner, she is a dog lover, an active Association for Accounting Marketing’s (AAM) committee member, an adjunct professor, and HubSpot partner. Learn more about Becky and her firm at https://Penheel.com.

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Firm Management

Boost Firm Efficiency With Proposal Software

Rather than manually writing each proposal or taking bits and pieces of Word documents of previously-crafted slide decks and creating new documents, leverage a proposal software tool.

Firm Management

Boost Your Firm's Local Google Ranking With This Single Tip

If you have a Google Business Profile – it’s free – this single tip can boost your local listing to the top of the search page rankings on mobile and desktop.

Firm Management

Does Your Website Need a Redesign or a Rebuild?

Here are the pros and cons of each. Plus, a series of questions you can use to determine which strategy you should undertake.

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Firm Management

Amplify Your LinkedIn Profile for Free With its Creator Feature

According to LinkedIn, “Creator mode is a profile setting on your dashboard that can help you grow your reach and influence on LinkedIn.

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Firm Management

How Accounting Firms Can Target a Niche Using SEO

Here’s a scenario in which you might be familiar. A partner in your firm specializes in a niche area. But he/she is not showing up in search results as prominently as they should or could. What can you do to help them elevate their search ranking and ...

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Firm Management

How Featured Snippets Can Get You On Page 1 of Search

If you’ve been using search engine optimization (SEO) to land on page one of Google, you know it takes time…a long time. I often tell clients it’s a marathon, not a sprint. If you want quick results, buy ads.

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Firm Management

7 Ways to Maximize Your Content’s ROI: Marketing for Accounting Firms

If you’re trying to stand out on social media, it’s hard. That doesn’t mean you should throw in the towel. Rather, here are seven things you can do to maximize your firm’s content strategy to generate leads, increase brand awareness, and inflate your SEO.

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Firm Management

Easy Video Topics and Tips for Accounting Firms

Host a coffee meeting weekly or once a month. That’s right. All it takes is you, a camera (cell phone is fine), and a cup of coffee. Keep the topic relevant and short. Spend 5-10 minutes with your virtual audience answering a question they might have.

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Firm Management

Let's Build a 2022 Q1 Marketing Plan for Your Firm

If you specialize in tax, this has probably not been far from your mind. If you provide other services, tax time is a great time to promote them because people are already searching for CPAs and accounting firms.

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Firm Management

How to Create a Press Kit if Your Firm Acquires or Merges into Another

You’re about to make a big change to your firm by either acquiring another firm or by being acquired. Here is a press kit primer to help you organize the announcements needed for clients, vendors, financial institutions, and other interested parties.

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Accounting

The Ins and Outs of Webinar Success

During 2020, webinars skyrocketed. Were you a bit envious of your colleagues promoting their new, shiny lead generation tool? If so, you too can use webinars to drive leads and impact the bottom line.

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Firm Management

Using Traditional Marketing to Gain Leads

Keep in mind, traditional marketing efforts must do one thing – help you meet a business goal. Whatever approach you take, keep that focus in mind when it comes to creative, design, placement, target market, and use.